The brief: Creating economic growth and harmonious communities
The question we wanted to explore was ‘how can we create an ecosystem of new experiences, products and services that deliver a sense of belonging, meaning and financial value for a local community, for large brands, small businesses and residents?’
What we did
Working with a range of collaborators including Greenwich University's Digital Arts Department we took a large space in the Truman Brewery warehouse, assembled an awesome team of hackers, hipsters and hustlers and ran a 72 hour innovation sprint.
Using insight generated with end users as well as insight kindly supplied by Kay Pallaris of Mapping Futures, and a number of innovation methods and tools, 80 people delivered 8 prototypes with top line business cases for each.
New solutions to post-industrial, social and economic problems
Accelerated learning and fostering of innovation culture
Specialist talent leveraged in a new and useful way
Extensive network development for participants
Sense of purpose and achievement